A new study finds a majority of Facebook employees use the platform to fill the gap between jobs and home, according to an analysis by the company.
Key points:Users spend an average of $1,800 a month on Facebook, the study found, and most of them are using the platform in their personal livesFacebook’s CEO Mark Zuckerberg has been criticised for the “sad state of American politics” with some saying he is creating a “perverse environment” for companiesThe report, entitled ‘Social Is The New Digital Warfare’, looked at how people spend their money on social media platforms, including Facebook and Twitter, and found many users are spending their time using the platforms for personal and work purposes.
“Facebook’s success is due in part to its massive scale, the breadth of its user base, its ability to reach the most diverse demographic in the world and its unique ability to engage users in a way that no other social network has,” the study’s authors said.
“Its popularity has made it a perfect platform for people to spend money on their personal and professional lives.”
The study found a majority (68 per cent) of Facebook’s users are using Facebook in their jobs.
“While the vast majority of social media users are not employed directly, some spend a lot of time on the platform as a result of their jobs,” the researchers wrote.
“It is likely that some of these individuals have jobs and they are spending a lot on the site as a direct result of these jobs.”
The researchers also found many people spend a large portion of their time on Facebook as a means of personal engagement, with 60 per cent of respondents saying they spend “a lot” on the social media platform as part of their personal activities.
“The most frequent use of Facebook by users in their social circles is for professional or personal purposes, and this is most commonly in the form of work or work-related engagement,” the authors wrote.
The researchers said this is likely because Facebook has the opportunity to offer a wide range of different ways for people from all backgrounds to interact with each other, whether that be on the job or in their home.
The study also found that nearly a third of users (32 per cent), spent a “great deal” of their money for social media engagement in the past year, with a higher proportion spending a greater amount in the second half of the year.
“For many of the Facebook users, spending a great deal on social platforms is a direct consequence of their employment,” the report’s authors concluded.